Transparent marketing, designed with founders in mind.

Delivering high-quality, simple marketing that helps founders grow… Without agency overhead, jargon, or unnecessary complexity.

Currently Accepting Clients For:

Squarespace Website Creation

    • Squarespace setup + template selection

    • Site styling using existing brand assets (colors/fonts/logo you provide)

    • Up to 5 pages (Home, About, Services, Contact, +1 of client’s choice)

    • Mobile optimization

    • Basic SEO essentials + light SEO edits to client-provided copy (page titles/meta, clean URLs, heading structure, image alt text basics)

    • Contact form + basic lead capture

    • Domain connection + launch support (favicon, social sharing image)

    • 1 handoff training (30–60 min) + simple “how to edit” guide

    • 1 round of revisions

    • Content responsibility (Core): client supplies all copy + images (I format, lightly edit for clarity/SEO, and place everything on the site)

    • Additional page — $150/each

    • Blog page setup (includes a blog post template) — $150

    • Podcast page setup (includes a podcast post page template) — $150

    • Copy polish (edit/improve client-provided copy; no full rewrite) — $300

    • Done-for-you copywriting (write or heavy rewrite; up to 5 pages) — $500

    • Image sourcing + styling (up to 15 stock/AI images + crop/format) — $250

    • Custom graphic creation — $150

    • Brand kit (logo refresh, fonts, colors) — $1,000

    • E-commerce setup (up to 10 products, taxes/shipping basics, checkout setup) — $1,000

    • Local SEO setup (GBP + basic LocalBusiness schema + location page basics) — $600

    • Email marketing setup & template (configure settings, connect forms + one reusable template) — $250

    • Hourly web work — $150/hour (1-hour minimum)

    • 50% deposit to start work; 50% due at completion (before launch)

    • Squarespace subscription + domain fees are paid by the client (not included)

    • If copy/images aren’t provided by the agreed content deadline, the timeline pauses; expedite/rescheduling fees may apply

    • Expedite fees quoted per project basis

Wordpress Website Creation

With Elementor page builder

    • WordPress setup (hosting connection + WordPress install)

    • Optional: Staging environment setup

    • Theme + Elementor setup (Elementor Pro typically needed)

    • Site styling using existing brand assets (colors/fonts/logo you provide)

    • Up to 5 pages (Home, About, Services, Contact, +1 of client’s choice)

    • Mobile optimization

    • Basic SEO essentials + light SEO edits to client-provided copy (page titles/meta, clean URLs, heading structure, image alt text basics)

    • Contact form + basic lead capture

    • SMTP email configuration

    • Core plugins configured (security, backups, caching, SEO plugin, forms)

    • Domain connection + launch support (favicon, social sharing image)

    • 1 handoff training (30–60 min) + simple “how to edit” guide

    • 1 round of revisions

    • Content responsibility (Core): client supplies all copy + images (I format, lightly edit for clarity/SEO, and place everything on the site)

    • Additional page — $200/each

    • Blog setup (includes a blog post template + categories) — $250

    • Podcast setup (or other Custom Post Type) (includes a podcast post template) — $250

    • Copy polish (edit/improve client-provided copy; no full rewrite) — $300

    • Done-for-you copywriting (write or heavy rewrite; up to 5 pages) — $500

    • Image sourcing + styling (up to 15 stock/AI images + crop/format) — $250

    • Custom graphic creation — $150

    • Brand kit (logo refresh, fonts, colors) — $1,000

    • E-commerce setup (WooCommerce: up to 10 products, taxes/shipping basics, checkout setup) — $1,250

    • Local SEO setup (GBP + basic LocalBusiness schema + location page basics) — $600

    • Email marketing setup & template (configure settings, connect forms + one reusable template) — $350

    • Performance + security setup (caching, image optimization, security hardening) — $350

    • Ongoing maintenance (updates, backups, security monitoring) — $75–$200/month

    • Hourly web work — $150/hour (1-hour minimum)

    • 50% deposit to start work; 50% due at completion (before launch)

    • Hosting, domain, premium plugins/themes (Elementor Pro, etc.) are paid by the client (not included)

    • If copy/images aren’t provided by the agreed content deadline, the timeline pauses; expedite/rescheduling fees may apply

    • Expedite fees quoted per project basis

  • I am open to work for more complex Wordpress websites including things like member websites, digital downloads, and more! Fill out my form to see if your project fits into my wheelhouse.

Squarespace Portfolio Highlights

Meet Erika

After graduating from NC State University (Business Administration, Marketing concentration), I launched my first company, Divine Emerald, and shortly after joined a digital marketing agency where I gained hands-on experience across dozens of projects and industries.

Over time, I realized I didn’t resonate with the traditional agency model. Many businesses were paying high retainers for work that was unclear, overcomplicated, or unnecessary and clients were often left without real understanding of what they were getting or how to manage it afterward. That gap is what led me to build a different approach.

Today, I support clients with WordPress and Squarespace websites, email marketing, SEO, CRM setup, social media, design, and overall business operations. I’ve worked with brands in motorsports, HVAC, online fitness, health and wellness, restaurants and bars, real estate, non-profits and more.

My style is organized, collaborative, and transparent. You’ll get a clean Monday.com project board to track everything in real time, plus consistent communication and guidance so you always know what’s happening and what’s next.

If you’re interested in working with me, fill out the form below to get in touch.